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Start with the part that matters

Prop Tech Pal grades 16 prop firm technology vendors on how much of the diligence surface each one publishes. Only 4 of them publish a price at all, which is the single most useful thing an operator can learn here — and it is only useful because nobody can pay us to say otherwise.

So: the disclosure grade is never for sale. It is computed identically for sponsors and non-sponsors, by the same code, from the same public sources. A paid article cannot change a vendor's grade, its position in a comparison, or anything on its profile. The full computation, including its weights, is published at /methodology.

What is for sale

• A labelled paid article. It carries a "Paid content" label above the headline, a disclosure naming who paid and whether they approved the copy, and rel="sponsored nofollow" on every link pointing at the buyer. It is excluded from our RSS and Atom feeds and from every related-reading rail, and it is never presented as editorial research.
• Featured placement on a vendor listing. It is a paid badge and it is labelled as one. It does not change organic ranking order, does not change what a comparison says, and does not change the disclosure grade.
• Affiliate links. Some outbound vendor links earn a commission. That is disclosed on-site and has no bearing on any figure, ranking or grade.

What is not for sale, at any price

• The disclosure grade. It is computed from what a vendor publishes — a price, a contract term, a security certification, an uptime figure, a time to go live — by the same code for every vendor, whether they have spent money here or not. No amount of spend moves it by a point.
• Position in a comparison, or in an alternatives list. Both are generated from the data; neither has a paid slot.
• Removal or softening of a published fact. A figure is corrected when a primary source shows it is wrong, and for no other reason.
• Removal of a "not published" row. If a vendor wants that row to read differently, the way to do it is to publish the figure — which is the whole point of the grade.
• Verification status. Verification is a check on a vendor record, not a product.
• A place in the editorial articles. Editorial coverage is not available for purchase in any form, including as an add-on to anything above.

How a paid placement is labelled

Every paid article carries, in this order and before any of its claims: a visible label above the headline, a disclosure sentence naming the company that paid and stating whether they approved the copy, and the company's name in the page's structured data as the sponsor. Links to the buyer carry rel="sponsored nofollow noopener". The piece is excluded from the RSS and Atom feeds and from every related-reading rail, and it stays indexed and in the sitemap.

If a paid article names a vendor we also rank, the label is visible before any of its claims — that case is exactly why the label sits where it does.

Talk to us

Vendors wanting a listing should start at list your business, which is free and is how a record gets into the dataset in the first place. For a paid placement, use the contact page. Terms are put in writing — label, disclosure wording, link treatment — before anything is published, and the editorial policy at the research desk applies to every piece either way.

Cite this page as Prop Tech Pal's advertising policy: https://proptechpal.com/advertise