# White label

> Running a prop firm on another company’s platform, risk engine and CRM under your own brand.

**Source:** https://proptechpal.com/glossary/white-label  
**Generated:** 2026-09-24  
**Publisher:** Prop Tech Pal — independent prop firm technology comparison

_Disclosure grades measure what a vendor publishes, never product quality. A vendor publishing a weak SLA scores better than one publishing none._

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Also called: white-label prop firm

## Why it matters

The vendor operates the technology; the firm owns the brand, the marketing and the trader relationship. How far the branding goes — logo and colours only, or your own domain, emails and apps — varies by vendor.

## Where it applies

- [White label prop firm platforms](https://proptechpal.com/categories/white-label)
- [How much it costs to start a prop firm](https://proptechpal.com/guides/cost-to-start-a-prop-firm)

[The full glossary](https://proptechpal.com/glossary)